In their latest marketing video, adidas officially included Jude Bellingham’s iconic logo for the first time in months.

In the commercial’s video, Bellingham is seen sporting a plain red, white, and blue tracksuit with a custom logo. The Real Madrid player’s logo is likely to be seen everywhere for many years to come. When the news broke in February, people believed that his “open arms” party was influenced by the curved calligraphy in his letters.

Before Bellingham, other adidas celebrities like David Beckham and Lionel Messi done the same. One of the most well-known members of The Three Stripes is already The Golden Boy. He will soon have his own footwear because he already has his own brand.

For the past 20 years, many people have placed a great deal of importance on the shoes that Messi and Beckham wore. This year, Trent Alexander-Arnold released his own original Predators. When the first pair of JB5 Preds are out, people may go insane.

adidas must have something pretty amazing in store for this starboy, even though they haven’t released a product yet, since they made a hint about it in their most recent video.