More than a few fans out there will agree with the notion that Taylor Swift is the biggest name in the music industry right now. The fact that her near-two-year, 149-show “Eras Tour” reportedly grossed over $2 billion in ticket sales goes a long way in supporting this statement. 

This is why it’s quite ironic that Swift has never taken the Super Bowl stage. Many consider this to be one of, if not the biggest sporting events in all of America, which is why some fans might be curious as to why the biggest artist in the world has never taken the stage at the Super Bowl.

As it turns out, there is one “glaring reason” as to why this is the case. According to a new report by Daily Mail, it has a lot to do with her previous endorsement deal with Coke, which reportedly dates as far back as 2013.

Up until 2022, the halftime show was sponsored by Pepsi, which has been Coke’s age-old rival.

“If Pepsi wasn’t the sponsor of the halftime show for so many years, then Taylor Swift would have potentially already been the performer,” revealed Daily Mail’s source. “But she has had a long-standing partnership with Coke and sponsorship with them, so that was one glaring reason she was never able to do it.”

Taylor Swift 

Dan MacMedan, Imagn Images

It is worth noting, however, that according to the same report, the NFL is very much open to having Swift perform at the big game. In fact, they could see it happening as soon as Super Bowl 60 in 2026.

Swift, however, reportedly won’t accept the invitation unless her boyfriend, Kansas City Chiefs star Travis Kelce, decides to retire. Should she take center stage at the Super Bowl, the multi-Grammy Award-winning singer-songwriter supposedly wants Kelce to join the rest of her family and friends to watch her perform, which is something he won’t be able to do if the Chiefs are potentially playing in the game.