Henry Cavill’s journey with BOSS Eyewear continues with another captivating campaign

After the success of the first three campaigns, BOSS is back with another one with international star, Henry Cavill. The British actor, who is popularly known for his role in and as Superman, has always been concerned with the art of self expression. Launched in September, the latest campaign by BOSS celebrates the art of elevated style. Inspired from New York’s Chelsea district art scene, the style is confident yet understated, seamlessly marrying a BOSS approach with a relaxed spirit. It is this ethos that the Fall/Winter19 BOSS eyewear campaign brings to life.

Wearing a selection of distinctive sunglasses and optical frames, the futuristic campaign keeps Cavill in the limelight. He is surrounded by graphics of himself wearing the season’s staple pieces, representing everything the BOSS man stands for. Be it artistic references or unique materials, the attention to detail is consistent through the individual pieces as well as the entire collection and campaign.

The campaign builds a dialogue around the hashtag – #SharpenYourFocus. With the right eyewear, one thing becomes clear – the more you look, the more you see. The sunglasses range from sleek matte titanium eyewear, new aviator interpretations and vintage-inspired tortoiseshell designs. The optical frames and glasses, on the other hand, are a means of self expression, as Cavill showcases in the campaign.