Taylor Swift fans are livid with Travis Kelce for his partnership with American Eagle, claiming that he is trying to ‘cash in on the fame provided by her’

According to Variety, Travis Kelce appears in the advertising campaign for this collaboration called “AE x TK”, released on August 27, along with many other prominent athletes.

The collection, which includes varsity jackets, vintage T-shirts, and cashmere sets, features athletes like tennis prospect Anna Frey; basketball guard Azzi Fudd; quarterback Drew Allar; top-ranked wide receiver Jeremiah Smith; young NBA star Kiyan Anthony (son of Carmelo and LaLa Anthony); and Olympic gold medal-winning gymnast Suni Lee.

Waiting for the bride Taylor Swift wearing American Eagle

Travis Kelce shared that he kept the collection a secret for almost a year. It was a great opportunity to collaborate with an established brand, and both parties were eager to be involved and decide on every detail during the design and creative process.

The collection, which ranges from $14.95 to $179.95, features more than 90 pieces designed to evoke Travis Kelce’s unique style, elevating everyday essentials and turning classic silhouettes into bold statements of confidence and individuality. These include cricket sweaters, rugby polos and functional cargo pants.

Travis Kelce collaborates with American Eagle to launch a new fashion collection – Photo: American Eagle

American Eagle Outfitters president and chief creative officer Jennifer Foyle said American Eagle and Travis Kelce were “destined to work together.”

“An iconic brand paired with one of the greatest athletes of our generation is a win. American Eagle and Tru Kolors are both rooted in optimism, self-expression and confidence, and we share a passion for helping people feel like themselves when wearing our products,” said Jennifer Foyle.

Travis Kelce has established himself as a fashion star throughout the professional American football seasons, known for turning everyday outfits into runway moments on the field.

Some items in Travis Kelce’s AE x Tru Kolors collection – Photo: American Eagle

He loves bold labels, prints and colors and isn’t afraid to take fashion risks. His new partnership with American Eagle allows him to bring that bold personal style to a wider audience.

The AE x TK collection will be heavily promoted as Travis Kelce prepares to marry Taylor Swift – a moment that took social media by storm when the couple announced their engagement on Instagram.

The campaign will run live, in a podcast partnership with The Ringer and appear on online sports platforms.

“We’re also excited to see bride-to-be Taylor Swift rock the brand at Arrowhead Stadium this season,” People wrote.

Sydney Sweeney Has Great Jeans _ American Eagle

The ad campaign is American Eagle’s first move since the summer controversy surrounding its “Sydney Sweeney has great jeans” ad — a play on “great genes.”

The ad exploits Sydney Sweeney’s blue eyes and blonde hair, even quoting her as saying: “Genetics determine traits like hair color, personality, eye color. And my jeans are blue.”

However, the idea quickly drew fierce criticism, with many consumers claiming the campaign promoted “eugenics,” “white supremacy,” and even “neo-Nazi propaganda.”

American Eagle defended its stance, asserting that the campaign “has always been about jeans, Sydney Sweeney’s story and confident style” and that “great jeans can flatter everyone.”