Elo Musk’s voice cut through the silence of the kitchen, filled with disbelief and frustration. His mother, May Musk, sat across from him, her delicate arms holding a cup of tea, her gaze fixed on the dim light reflecting through the window. The silence between them was heavy, laden with words and emotions.

“Mom, you’ve had that back for decades,” Elop insisted, his frustration showing. “How can someone like you, someone who does everything right, dismiss us like that?”

Finally, May turned to him, her calm demeanor betraying a hint of exhaustion. “That’s just how it is, Elop. When you get to a certain age, people stop seeing you as a person. They see you as someone they can trust.”

Eloí leaned back in his chair and drummed his fingers on the wooden surface. “What exactly did they say?”

“They didn’t say much,” May replied softly. “That’s the thing. I sat there for 30 minutes while they helped every other person who walked by. When they finally called my name, the cashier wouldn’t even look me in the eye. She spoke slowly, as if I couldn’t understand her, and when I asked her a question, she sighed and said, ‘Maybe your phone can help you next time. ’”

May pursed her lips and added, “I didn’t need your help, Eloí. I just needed him to listen to me.”

Eloi tightened her grip on the table, and the image of her fiercely dependent mother became an object of comfort that lit a fire inside her. “That’s not right,” she said, shaking her head. “This is not how you should treat a person.”

May smiled slightly, a smile marked by the lesson she had learned too late. “It’s not just me. You know it happens to all of us: the older we get, the more invisible we become.”

“No,” Eloï replied, her toe firmly planted. “That’s not right. Why has no one done anything about it?”

May shrugged, her expression retracting. “What can you do? You can’t force people to respect you. That’s just the way it is.”

Eloí hated that phrase. She’d built her entire career on challenging the status quo, whether in space exploration, transportation, or energy. The idea that her own mother, one of the smartest and most capable people she knew, could be dismissed so casually set her on fire. “No,” she said again, louder this time. “That’s not good either.”

May raised an eyebrow, curiosity piqued. “What are you thinking?”

Eloí stood up suddenly, racing around the kitchen as her thoughts raced, picking up points and forming places faster than she could articulate. “I’m thinking,” she began, her voice gaining momentum, “that if people don’t realize how bad this is, someone needs to show them. Someone needs to make them see it, feel it.”

“And how do you plan to do that?” May asked, with evident skepticism.

Eloi paused, a sparkle in his eyes that she recognized all too well. It was the same look he had when he first told her about Tesla, SpaceX, and all the other seemingly impossible ideas he had pursued. “By becoming one of them,” he said simply. “By living it myself.”

May blinked, surprised. “You’re living it? Elop, what are you talking about?”

“You’ll see,” he replied, in a calmer but less decisive tone. “This isn’t just your problem. It’s a problem for millions of people, and if anyone else is going to do something about it, I will.”

Eloí was already somewhere else in his life, taking the first steps of what would become one of the most personal missions of his life. What would they do when they thought he was powerless? That was the question he asked himself.

Standing by the window of his study, staring out at the city lights, his mother’s words echoed in his ear: “That’s just the way it is.” He clenched his fists. How many times had humanity accepted the “acceptable” because of that phrase? How many times had progress been stifled by resignation? But not this time.

While he had the means to do something about it, he returned to his desk, where a black notebook lay open at the top of the page. He scribbled in large letters: “Exhibition: A Social Experiment.” His people hovered over the paper as ideas began to flow into his mind. This was not going to be just an investigation; it was going to be a revelation.

The next morning, Eloi sat across from his trusted assistant, Sam, in his private conference room. Sam was used to Eloi’s predictable brainstorms, but even he seemed baffled.