Mark Cuban’s Dallas Mavericks are facing a sponsorship loss of up to $200 million after Elon Musk calls for a boycott of the team. This incident stems from the controversy surrounding Cuban’s business decisions and political views, causing billionaire Musk to express dissatisfaction on social media.

A source at major sponsors said they were reconsidering contracts with the Mavericks as pressure from fans and the business community mounted. Some big brands have stopped cooperating or delayed payments, while other companies are assessing the impact of continuing to support the team.

Mark Cuban, who has just stepped down from the Mavericks chair but still acts as an advisor, has not made any official comments on the incident. However, in recent statements, he claimed that the team was still financially stable and had a strategy to respond to the immediate challenges.

Elon Musk, founder of Tesla and SpaceX, criticized Cuban on Platform X, asking fans to stop supporting Mavericks. He argued that Cuban’s opinions could negatively affect the team’s image and encourage brands to reconsider the decision to cooperate.

Although there is no official figure on the Mavericks’ financial losses, preliminary estimates from analysts show that the loss of sponsorship contracts may significantly affect the team’s operating budget. In the context of the NBA, which is increasingly dependent on revenue from financing and advertising, this may become a difficult problem for the Mavericks’ leadership in the near future.

Some experts said that the situation could be improved if the Mavericks looked for sponsors to replace or reached an agreement with existing partners. However, with Elon Musk’s influence in the market, the Mavericks’ ability to recover will largely depend on how the team handles this crisis.