America’s largest newspaper publisher Gannett announced that it will recruit private reporters to cover two big names in the music industry, Taylor Swift and Beyoncé. This information surprised the audience as media companies rarely send their own teams to post information about a specific artist.

According to the New York Times, this decision was made after Taylor Swift and Beyoncé had great success with their record-breaking tours this year. After careful consideration and discussion, Gannett publishing house posted an ad looking for two reporters who could capture the importance of the two female artists’ music and their influence on global music. These two reporters will write articles for two newspapers, USA Today and The Tennessean.

In the job description for covering Beyoncé, the publisher said it sought someone who could cover “the international superstar’s impact across generations” and how Beyoncé became “a force in multiple industries.” ranging from the country’s perspective to the way women think”.

Meanwhile, reporters reporting on Taylor Swift need to find out and determine “why the pop star’s influence is expanding” and learn about “Taylor Swift’s fan community.” represents something in popular culture”.