Make no mistake, Lachlan Bailey is one of those photographers that a whole multitude of magazines and brands have come to depend upon for terrific fashion imagery. Whether the Australian lensman is capturing covers for Vogue Australia, WSJ. Magazine, or delivering sun-drenched campaigns for Swedish retail giant H&M – Lachlan Bailey is a master of his craft. Radhika Jones at Vanity Fair calls upon the industry favorite to capture the title’s June 2025 cover shoot, complete with Scarlett Johansson as cover star. The team ventured to a beach in Long Island, New York, to capture the moment. For the cover image, the celebrated American actress appears effortless and undone, glancing over her shoulder down on the shoreline, and dressed by cover shoot stylist Géraldine Saglio in Prada.

Scarlett Johansson for Vanity Fair June 2025

IMAGE | VANITYFAIR.COM

Read below the reactions of theFashionSpot’s forum members:

“Ugh such a bland, bland cover,” critiqued kokobombon at once.

“Géraldine and Lachlan always do the same style of editorial,” DK92 chimed in. It’s time for a change. Always the same style of clothes. Notice that Doutzen Kroes’ Vogue Netherlands cover last year was EXACTLY like this – clothes, environment, decoration, all the SAME!”

“Géraldine is doing a copycat of herself for different publications, from ELLE France to Condé Nast. The outcome is getting stale,” Lola701 echoed.

Forum member thenewclassic declared: “I want glamour and opulence from Vanity Fair!”

“Can’t wait for this era of au naturel to end. I miss glamour, high contrast, and the heavy retouching of the 2000s. It was often unrealistic, but I don’t look for realism in fashion photography,” shared Avonlea.

“I’m also massively here for high glamour, but I’m also very much a fan of these laid-back, effortless, and nonchalant cover stories. Lachlan Bailey is the absolute master of the latter, and this is just another prime example. The whole shoot is gorgeous, and the coloring is sublime,” raved vogue28.