The net worth of the baldheaded, Bajan, boy making billionaire #Rihanna has reportedly fallen by nearly 30% according to Forbes. Forbes ranked RiRi as the no. 35 richest self-made woman in the US. According to Forbes they believe the following moves may be the cause of her financial “setbacks.”
“The pop star’s fortune fell by $400 million amid setbacks at her key businesses. The CEO of her lingerie brand Savage X Fenty quit in August 2024 to take over Victoria’s Secret.”

Over the last two decades, Rihanna has grown to become one of the most commercially successful female celebrities in the world. Her $1.4B fortune made headlines in 2024, signifying a landmark year for her entrepreneurial success with her Fenty Beauty empire. In Forbes’ annual America’s Richest Self-Made Women list, the finance publication shared her net worth dropped 29 percent since then and outlined some of the potential reasons why.

In the aforementioned list, Forbes ranked RiRi as the no. 35 richest self-made woman in the US. Another companion article that focused specifically on female celebrities delved into further structural changes that have likely impacted profits.

“The pop star’s fortune fell by $400 million amid setbacks at her key businesses,” the article reads. “The CEO of her lingerie brand Savage X Fenty quit in August 2024 to take over Victoria’s Secret.”

The outlet also mentioned the context of outside factors that have widely affected business relations and sales in other countries, adding, “Sales are estimated to be flat at her cosmetics line Fenty Beauty, which she co-owns with luxury conglomerate LVMH. Fenty Beauty launched in China last year amid what LVMH called a ‘challenging environment.’”

Other female celebs included in the list are Beyoncé Knowles-Carter, Oprah Winfrey, Serena Williams, Kim Kardashian, Taylor Swift, and plenty more.

Despite the financial update, the “Umbrella” singer has been as busy as ever with her expanding business ventures. Savage X Fenty, her lingerie brand, released its Bridal Collection in April and has been consistently dropping new pieces for customers. Fenty Beauty brought back Body Lava luminizers just in time for the summer, launched the Fenty Beauty Experience in Roblox, and debuted a line of mascaras.

Arguably the most exciting update of all over the last year was the announcement of her third pregnancy. Rihanna officially revealed her baby bump last month at the 2025 Met Gala alongside A$AP Rocky, the father of her children. Although she has not confirmed many additional details about her bun in the oven, she has previously stated she wanted to “try for a girl.”