The career-spanning trek swept through sold-out arenas in Europe and North America, becoming her sixth tour to gross $100 million or more.
Madonna performs onstage during a free concert at Copacabana beach in Rio de Janeiro, Brazil, on May 4, 2024. .PABLO PORCIUNCULA/AFP via Getty Images
Madonna played the final shows of The Celebration Tour, closing her six-month trek with $225.4 million and 1.1 million tickets sold over 80 shows, according to figures reported to Billboard Boxscore.
The Celebration Tour is Madonna’s sixth trek to gross more than $100 million. The only other acts to achieve this are the Eagles, The Rolling Stones, Bruce Springsteen and U2, making her the sole woman in this elite group.
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The Queen of Pop first announced The Celebration Tour in January 2023, with a planned start date in July of last year. But a medical emergency delayed the North American leg by five months, instead starting in Europe in October. There, she played 27 shows in 10 countries, finishing with $77.5 million and 429,000 tickets.
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By year’s end, Madonna played three shows in Brooklyn and two in Washington, D.C., before resuming the North American leg with 42 more shows from January through April. In the U.S. and Canada, she earned $133.1 million and sold 616,000 tickets, sending the tour’s total figures beyond $200 million and 1 million tickets.
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Finally, Madonna went to Latin America for the first time since 2016, as part of the Rebel Heart Tour. Five shows at Mexico City’s Palacio de los Deportes grossed $14.8 million and sold 82,400 tickets.
In all, The Celebration Tour’s $225 million finish marks Madonna’s highest-grossing tour in over a decade. While in Europe, it surpassed her theater experiment on the Madame X Tour ($51.5 million in 2019-20). And during her North American leg, she partied past the Rebel Heart Tour’s $169.8 million from 2015-16.
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Madonna’s recent high dates back to 2012’s MDNA Tour, which grossed $305.2 million and sold 2.2 million tickets. That trek played many of the same American arenas as The Celebration Tour, but took her to Europe’s outsized outdoor stadiums, plus a lengthier stadium run throughout Latin America. Her biggest tour ever was the one before that, earning $407.7 million from 3.5 million tickets on the Sticky & Sweet Tour (2008-09).
The apples-to-apples improvement over the Rebel Heart Tour – Madonna’s most recent all-arena run – combines an uptick in ticket prices ($162.42 –> $199.93) with a 12% increase in average per-show attendance count (12,750 –> 14,274).
That average attendance is missing an obvious asterisk. After playing her final show in Mexico City, Madonna staged a free concert at Copacabana Beach in Rio de Janeiro, Brazil, marking her first stop in the city since a Dec. 2, 2012, performance on the MDNA Tour. The show’s gargantuan success does not factor into her official Boxscore results because it was a free event, but it’s plenty worth noting that she drew 1.6 million people – roughly 40% more than the combined attendance of her entire tour. According to concert promoter Live Nation, it’s the largest audience ever for a stand-alone concert by any artist in history.
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The Celebration Tour pushes Madonna’s reported career total to $1.6 billion and – without accounting for the Brazil show – 12.8 million tickets.
