The collaboration began after a video was posted on social media of John Legend singing a cover of “Maybe,” his daughter’s favourite song from the Kick & Play Piano Gym.
“For generations, music has been a pivotal component to our toys, and we understand the power it has to create memorable moments with families all over the world,” said Brian Fitzharris, senior vice president and general manager of Fisher-Price, Mattel. “Partnering with world-renowned artist, John Legend, on his first-ever children’s album has been a dream come true for Fisher-Price. Knowing that the music in our toys has positively impacted millions of families, including John Legend’s own family, drives our passion in this business.”
The collaboration began after a video was posted on social media of John singing a cover of “Maybe,” his daughter’s favourite song about a purple monkey in a bubblegum tree from the award-winning Kick & Play Piano Gym. The heartfelt moment drew an overwhelmingly positive response that revealed a natural partnership between the two.
“Music and Fisher-Price were a big part of my childhood, and they are both a big part of my kids’ lives today,” said John Legend. “That unique connection makes this partnership with Fisher-Price and the children’s album we’re collaborating on so special.”
The three Fisher-Price songs John covers on “My Favorite Dream” were carefully chosen from the brand’s music catalogue, including:
Fisher-Price Glow and Grow Kick & Play Piano Gym, featuring “Maybe”: The now viral song has inspired a slew of social media posts from TikTok videos to Reddit threads to John Legend’s rendition. Not only do parents and babies love this gym because of the music, but the removable piano, linkable toys and Smart Stages learning levels make it the perfect item for every baby.
Fisher-Price Rockin’ Record Player, featuring “Great, Great Day”: kids can position the arm and see the record spin on the turntable as it plays. With 20 unique songs to choose from, it inspires independent play with a fresh spin on a Fisher-Price musical classic.
Fisher-Price Link Squad Toys, Opposites Fox | Jam & Count Panda | Bop & Groove Tiger | Crawl ‘n Colors Chameleon | A to Z Yak, featuring “Friendship” : Inspired by the busy way that babies play, the Link Squad brand takes everyday toys to a whole new level by interacting with each other to amplify learning. Through linked technology, each toy recognises when others are nearby.
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