Jay-Z Has Family Day at Super Bowl 2025 with Daughters Blue Ivy and Rumi

This is the second year in a row that the “Empire State of Mind” rapper has brought his two daughters to the Super Bowl

Jay-Z and his daughters Blue Ivy and Rumi at Super Bowl 2025.Credit : NFL/X

Jay-Z, Blue Ivy and Rumi Carter are ready to “run this town” at Super Bowl 2025!

The 55-year-old rapper was photographed entering the Caesars Superdome in New Orleans with his and Beyoncé’s 13-year-old and 7-year-old daughters in matching outfits ready for the big game.

Jay-Z went casual for the main event, wearing a black T-shirt with matching black pants and white sneakers. He completed the look with a black beanie and sunglasses. Blue Ivy matched with a black top under an oversized leather jacket and matching shades. She paired it with jean cargo pants and white sneakers, wearing her hair styled down.

Rumi also made a rare appearance alongside her older sister and father in a black and white track jacket with jeans. She also wore white sneakers and had a white purse slung across her shoulders and styled her hair in a bun for the event.

Jay-Z and his daughters Blue Ivy and Rumi at the 2025 Super Bowl.NFL/X

The girl’s musician mother, 43, was notably missing from the photos as Rumi’s twin brother Sir Carter, 7. Jay-Z and Beyoncé, who dated since 2000 and wed in 2008, welcomed their oldest daughter in 2012 and their twins in 2017.

This is the second year in a row that the “Empire State of Mind” musician has brought his two daughters to the Super Bowl. Last year, he was photographed standing on the Allegiant Stadium field in Las Vegas with his two girls prior to the game.

The rapper and Rumi rocked black leather jackets, while Blue Ivy was seen wearing a classic letterman jacket. Jay-Z was photographed carrying out some fatherly duties as he snapped pictures on his phone of Blue Ivy posing on the field.

The recent family outing comes nearly a week after Beyoncé’s album Cowboy Carter won numerous awards at the 2025 Grammys, including the highly coveted album of the year, best country album and best country duo/group performance.

She accepted the album of the year award with her 13-year-old daughter by her side, saying in her speech, “Wow, I want to thank God that I’m able to still do what I love after so many years. Oh, my God, I’d like to thank all of the incredible country artists that accepted this, this album we worked so hard on it.”

Jay-Z and Blue Ivy Carter attend Super Bowl LVII in 2023.Kevin Mazur/Getty

“Wow, I’d like to thank my beautiful family, all of the artists that were collaborators,” she added, noting the slew of collaborators from the Cowboy Carter album like Linda Martell and Miley Cyrus. “Thank you. This wouldn’t have been this album without you. Like to thank God again and my fans. And I still am in shock, thank you so much for this honor.”

Following her win, she admitted in an interview with ET‘s Kevin Frazier that she forgot to thank her younger daughter for her contribution to the album. Rumi is featured on the Cowboy Carter track “PROTECTOR.”

As for the Mufasa star, Beyoncé is very proud of her eldest.

“[She’s] taller than me. I don’t like it at all!” Beyoncé said, referring to Blue Ivy. “I’m so happy that she was here and Rumi, who was on the album, my youngest daughter, she was watching. I forgot to thank her, so I can thank her now. Thank you, Rumi!”

Despite having two megastar parents, Beyoncé has insisted her family maintain some level of normalcy. The “Texas Hold ‘Em” singer spoke to GQ in October 2024 and shared that as she’s taken on new business ventures, she’s had to instill new boundaries and carve out time for her family.

“One thing I’ve worked extremely hard on is making sure my kids can have as much normalcy and privacy as possible, ensuring my personal life isn’t turned into a brand,” Beyoncé shared. “It’s very easy for celebrities to turn our lives into performance art.”