Rihanna makes the rare move of wearing her natural hair out in NYC – after announcing Fenty Hair expansion – HO

Rihanna rocked her natural hair — without extensions or a wig — as she stepped out in New York City on Sunday.

The 36-year-old billionaire entrepreneur, who unveiled her new Fenty Hair product line last week, wore her short, blonde-dyed locks free and in a curly texture.

The mother-of-two was spotted out and about without longtime beau ASAP Rocky or their two young sons.

Delighted fans trailed behind the Bajan pop star and she even signed a pair of sneakers for one.

Rihanna, born Robyn Rihanna Fenty, flashed her perky cleavage in layered black and gray bras.

Rihanna rocked her natural hair – without extensions or a wig – as she stepped out in New York City on Sunday

The 36-year-old billionaire entrepreneur, who unveiled her new Fenty Hair product line last week, wore her short, blonde-dyed locks free and in a curly texture

The songstress wrapped a plush brown fur coat around herself, letting it drape off her shoulders.

Known for her unique looks, the fashionista added loose-fitting black trousers that bunched at her ankles.

Finally, she displayed her pristine white pedicure in a pair of open-toe, slingback heels with perspex straps.

Rihanna teamed oval-shaped, sporty, black, lightly-tinted sunglasses with her outfit.

She accessorized with supersize hoop earrings and two necklaces — one thick and one thin.

The Umbrella music artist appeared to have on a light face of makeup, including a glossy color on her pout.

On June 4 the businesswoman announced the June 13th launch of her latest endeavor.

The mother-of-two was spotted out and about without longtime beau ASAP Rocky or their two young sons

The fashionista carried a white and black Louis Vuitton handbag

Delighted fans trailed behind the Bajan pop star and she even signed a pair of sneakers for one, penning her signature on a green shoe

The beauty, born Robyn Rihanna Fenty, flashed her perky cleavage in layered black and gray bras

‘A new family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for,’ she teased.

‘You know how much switching my hair up matters to me,’ Rihanna wrote to her 151 million Instagram followers.

She continued, ‘I’ve had almost every texture, color, length, from weaves to braids to natural – so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.’

Along with a video advert with her hair styled in a honey-blonde pixie wig, she added, ‘WE COMING 6/13

‘But sign up NOW so you can get access and shop before anyone else. FENTYHAIR.COM.’

Rihanna teamed oval-shaped, sporty, black, lightly-tinted sunglasses with her outfit

The Umbrella music artist accessorized with supersize hoop earrings

The Umbrella music artist appeared to have on a light face of makeup, including a glossy color on her pout

In another promotional clip she shared a slew of photos featuring her locks in different styles throughout the years.

‘Hair has always been very personal to me,’ she stated at the beginning of the video, noting, ‘It’s an outlet of self-expression, creativity. I feel like it’s also been markers of my evolution and growth over the years.’

The accompanying caption read, ‘my hair has always been a huge part of my career and personal evolution, and @fentyhair was created to keep up with our hair and lifestyle- while constantly strengthening and repairing our hair with each use.’

Lastly, she wrote: ‘I can’t wait for y’all to experience this!! hit the [link] in my bio to sign up & shop first!’