Adidas Really Is The Worst|Model Bella Hadid Prepares To Sue After Company Tried To RUIN Her Career | HO
Hey everyone, how’s it going today? Let me tell you something: Adidas is making some questionable decisions again. We’ve all seen their issues with Kanye and Yeezy, and now they’re doing something similar with Bella Hadid. Bella didn’t even say anything controversial, she just exists and stands up for her heritage, and that’s apparently enough for Adidas to drop her from their campaign.
If you’re not aware, Adidas chose Bella Hadid for their Samba anniversary campaign. I initially thought it was a smart move because Bella Hadid is practically synonymous with the Samba sneakers. But, true to form, Adidas managed to mess it up. They decided to remove Bella from the campaign due to pressure and controversy surrounding her Palestinian heritage.
It’s reminiscent of the Kanye debacle, where instead of addressing his mental health issues constructively, they cut ties with him. Now, they’re apologizing to Bella after featuring her in a campaign related to the 1972 Munich Olympics, where a tragic event involving Palestinian militants occurred.
Adidas apologized on July 18th, stating it was an unintentional mistake and that they would revise the campaign. They only singled out Bella, the only Palestinian in the campaign, for removal, while others remained unaffected.
Bella, understandably, is preparing to sue Adidas for their lack of accountability and the negative impact on her. She argues that Adidas should have been more mindful of the historical context. This move is savvy on Bella’s part—she’s turning the situation to her advantage, ensuring she gets compensated for the backlash she’s receiving.
Adidas faced criticism for not acknowledging the historical context of the Munich Olympics in their campaign, which included Bella. They apologized and promised to revise the campaign, stating they believe in sport as a unifying force and continue to champion diversity and equality.
Bella hasn’t commented publicly on the controversy yet but did share a photo of herself standing by an Adidas billboard. What do you all think about this situation? I believe Bella’s approach is smart, holding Adidas accountable while protecting her brand and future opportunities. Let me know your thoughts in the comments. Talk to you later!
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