At this point, Rick Ross has almost transitioned into more of an entrepreneur than a rapper. Besides owning Maybach Music Group, several Wingstops, and Checkers and Rally’s, he’s also the mastermind behind The Slippery Soap. This car detailing line features products like ceramic spray wax, interior cleaner, quick cleaner, and more. Ross promoted the brand on Saturday, June 1, during his third annual car show. Held at his expansive, 235-acre Georgia estate—affectionately known as “The Promised Land”—the event reportedly attracted over 12,000 attendees and showcased an impressive collection of flashy cars and bikes.

In a series of Instagram Stories, Ross gave fans a behind-the-scenes look at the event, flaunting his mansion, highlighting special guests like Bun B, and showcasing performances by new MMG signee Nino Breeze and Quavo. The event also featured a special appearance by Dr. Mario Montoya, who recently gave Ross his “new” smile.

Rick Ross’s car and bike show delivered a spectacular display of vehicles and celebrity guests, along with food and music. The South Fulton Police Department and the Fayette County Sheriff’s Office had previously warned neighbors to expect heavy congestion around State Routes 138 and 279, and Old National Highway.

Last year, there were several concerns regarding traffic and safety. However, multiple agencies were tasked with managing traffic control, which resulted in no complications.

Tickets for this year’s car show were priced at $250 per person for general admission and $750 to enter the show with a car or bike, which included two general admission tickets. VIP Parking was also available for $500. Check out footage of the event courtesy of 11 Alive News below.