Kylian Mbappé has invested in Loewe Technology, a German manufacturer of electronics.

The well-known company hopes to extend its position among younger, tech-savvy consumers, open up new markets, and further solidify its global position with the investment of the French professional football player. Financial specifics and the extent of the investment were not disclosed.

Mbappé remarked, “I’ve always been passionate about technology and innovation.” The values of Loewe—dedication, perseverance, performance, and authenticity—inspire me both on and off the field. I’m excited to support the brand as it moves forward and helps it accomplish new triumphs, particularly as it changes to satisfy the needs of modern consumers.

Mbappé’s investment, according to Loewe, is intended to quicken the company’s global expansion plan, especially in areas like Asia and North America. The collaboration is anticipated to spur the development of new products, with an emphasis on engaging, interactive home entertainment systems created for contemporary living.

Loewe Technology CEO Aslan Khabliev expressed his happiness at Kylian Mbappé’s decision to join the Loewe family. He is the perfect partner to modernize our brand and appeal to a new generation of consumers because of his influence, which extends beyond sports. Together, we will leverage Kylian’s international appeal and our history of producing high-end goods to create remarkable inventions that blend luxury with cutting-edge technology.

Along with growing Loewe’s product portfolio and market share, the partnership will prioritize projects that advance universal access to technology, in keeping with Kylian Mbappé’s dedication to social concerns.

Founded in 1923 and headquartered in Kronach, Bavaria, Loewe produces “made in Germany” TVs and other audio and video equipment, including smart TVs. Following his youth career, Kylian Mbappé played for AS Monaco, Paris Saint-Germain, and Real Madrid before rising to the position of top scorer in the team’s history there in the summer of 2024.